Word: luxe
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Dates: during 1930-1939
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Dancer Ann Pennington started suit for $100.000 against Lever Bros. Co. ("Lux" soap) and J. Walter Thompson Co. (advertising) for exploiting her age in an advertisement, thus: "I really am 39 years old. I never mind telling my age. As long as a woman doesn't look old, I don't see why birthdays should worry her. . . ." In Who's Who in the Theatre, dimple-kneed Dancer Pennington states that she was born...
...Lux Toilet Soap, Actress Billie Burke, wife of Impresario Florenz Ziegfeld, testified: "I really am 39 years old!* And I don't see why any woman should look...
...present, Trans-Lux theatres will show only Pathe, Paramount or Universal newsreels. Courtland Smith, who two years ago opened Manhattan's highly successful Embassy Theatre for newsreels only, was convinced by the success of this enterprise that a chain of newsreel theatres would be profitable. The Embassy cost $19,000 and made $150,000 in one year. In the same year, Roxy's, which cost $12,000.000, made...
...Smith was discouraged by the discovery that there were only 38 theatres in the U. S. sufficiently cheap, small and well-situated to be incorporated into a news-theatre chain. He therefore investigated the possibilities of Trans-Lux projection, found that by projecting from behind the screen he could make miniature movie theatres out of small stores and offices at nominal cost. All Trans-Lux theatres will have big comfortable chairs, rows far enough apart for patrons to sit with their legs crossed. They will be too well lighted for the operations of leg-pinchers and knee-rubbers, who make...
Courtland Smith went to Washington with Will Hays in 1921, followed Hays into the movies, there became associated with William Fox to whom he expounded the merits of sound-with-pictures. Trans-Lux newsreels will all be talkies. Trans-Lux Movies Corp. owns the sole rights to Trans-Lux projection...