Word: luxe
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Dates: during 1930-1939
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...mass-distributed products. But although it is known that early civilizations were soap users, their soap tycoons are lost to memory. In present times the great and only soap tycoon was the late Lord Leverhulme (William Hesketh Lever, 1851-1925) who while he was developing Lever Bros. (Sunlight, Lux, Lifebuoy) also developed the Belgian Congo. Art lover, collector, philanthropist, Lord Leverhulme to the day of his death maintained that his was the largest soap company in the world. Today Procter & Gamble dispute the claim, which has never satisfactorily been settled. Earnings of Lever Bros. last year were approximately...
...famed legislation bears his name. His distinction, if any, is that he is blind and also a Senator. He publicizes his affliction, makes a great display of his police dog, Lux, which guides him about the streets. He tells everybody: ''I see more with my soul than other men do with their eyes...
...George J. Matowitz. He shook them like rats off his shoulders, shouted orders for more police. Mob fists crunched and pummeled. Knives flashed. Fire engines clattered up. Hose lines were connected. The mob was washed away. Behind it was left trampled Sol Jagoda with a broken back, trampled William Lux with a fractured skull, many hats, fragments of clothes, splatters of blood. Inspector Matowitz had had his coat tails torn off. Three policemen were hurt, eight mobsters arrested...
...Lever Bros., English soap makers (Lux, Lifebuoy), control the company which owns the English whaler now at the ice pack...