Word: luxe
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Dates: during 1930-1939
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...British broadcasting, especially on Sundays, pre-war Britishers had simply to twirl their radio dials to Radio Normandie, Luxembourg, Juan-les-Pins or any of the other gay, Continental "outlaw" stations. Outlaws they were because, unlike BBC, they carried advertising. Favorites they were for variety, swing, snap-courtesy of Lux, Pepsodent, Alka-Seltzer, etc. But war put the commercial "outlaws" out of business-precariously situated Luxembourg for reasons of neutrality, Normandie and other French stations for la belle propaganda. This left blacked-out Britishers wholly at the mercy of BBC, which furnished news in the passive mood, gramophone recordings, funereal...
...Radio Normandie and other "outlaw" stations has been Sunday, when the prim BBC goes completely Sabbath. On Sundays, the "outlaws" used to pour forth musical and variety programs acted and recorded in London and air-expressed to the foreign transmitters, briskly dinning Britishers with radio commodities like Alka-Seltzer, Lux, Pepsodent, Kraft Cheese. For a Sunday hour, Luxembourg had recently been charging $2,500, the highest single-station rate in the world...
Thanks to ample supplies of Cooper's Oxford Marmalade, Lux and Epsom Salts he spent a pleasant six months going reasonably native at Bangangté, where leisurely, mild-mannered King N'jiké II gave up his own house to the visitor and retired with his 80-odd wives to the other end of the village. Author Egerton interviewed fortunetellers and sorcerers, attended dances, investigated charms, drank palm wine (it tasted like flat ginger ale), picked up stray bits of local lore. Sample: as fee, a Bangangté midwife is given the bananas on the tree where...
...Lux Radio Theatre, CBS. Substitutes, starting July 17: Hollywood Gabster George McCall; Guy Lombardo's orchestra...
Last month one parent cabled that, war or no war, he would feel better if the college finished the year at his estate. Belora Villa, in Greenwich, Conn. Thereupon the Misses Burgess and Lux packed the Czech girls off to their homes and Geneva College for Women sailed bag and baggage for Boston. Last week the temporarily transplanted college began to explore educational and social opportunities in the more harmonious atmosphere of Greenwich...