Word: luxe
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Dates: during 1940-1949
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...Future Eve, "le wizard de Menlo Park" meditates and mourns that his phonograph was invented too late to record the really great sounds of human history -the blaring of the trumpets of Jericho, Memnon's sigh to the dawn and "the superb whisper of Creation itself: Fiat lux...
...Wistful Vista. This week they celebrate Fibber & Co.'s fifth season on the air for Johnson's Glo-Coat floor wax.* Last week they made their debut in the dramatic bigtime, playing Mama Loves Papa (a Charles Ruggles-Mary Boland movie story) on CBS's Lux Radio Theatre. They let the characterization pass, wrung the gags unmercifully, but no one minded. A year ago Fibber & Co. were metaphorically down among the acrobats in popularity. This season they were booked into a select spot on NBC's Tuesday-night bill. The result has been as gratifying...
...heard in the humbler dives of New Orleans and Chicago, it was not taken up by the connoisseurs until 1938. In Manhattan the temple of boogie-woogie has been a subterranean Leftist cabaret in Greenwich Village called Café Society. Its high priests: Negroes Albert Ammons, Pete Johnson, Meade Lux Lewis...
...Procter & Gamble Co. (Ivory); No. 3: Lever Bros. (Lifebuoy, Rinso, Lux), U. S. subsidiary of mammoth British Lever Bros. & Unilever, Ltd., No. 1 world soapmakers...
...figures on the top-ranking salaries of 1938. Of the first ten, top five were industrialists, last five were cinema folk. (Last year, Hollywood placed seven in the first ten.) Biggest salary went to ruddy-faced, badminton-playing Francis A. Countway, president of Lever Brothers Co., makers of Lifebuoy, Lux Toilet Soap, Lux Flakes and Rinso...