Word: luxe
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Dates: during 1940-1949
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Farmers who strolled into a machinery exhibit at the Iowa State Fair in Des Moines last week stopped and stared. Nestled between a shiny red cultivator and a new Ford tractor was a stock and grain brokerage office. A Trans-Lux projector flashed ticker tape reports from the New York Stock Exchange and Chicago's Board of Trade; two salesmen chalked up stock quotations and commodity prices on a big blackboard...
...governing director (and son of the founder) of Britain's sprawling mercantile empire of Lever Bros. & Unilever Ltd. and its Dutch twin, Lever Bros. & Unilever N.V. (337 factories, 516 companies in 17 nation. with assets totaling $1.1 billion), among the world's leading* manufacturers of soap (Rinso, Lux, Lifebuoy), edible oils (Spry) and margarines...
...Lux et Veritas. In State College, Pa., after Dean of Admissions William S. Hoffman retired from his job at Pennsylvania State College, he let a secret out: he was the student who dumped that bucket of water on faculty members 40 years...
...resolved Holland's overseas mercantile problem-how to restore trade with Indonesia and her once lucrative transoceanic shipping in general. But ECA's pressure had helped bring about one solid achievement long dreamed by the Dutch: economic union with their Benelux neighbors, the Belgians and Lux-embourgers...
...Lux Theater (Mon. 9 pm., CBS). Edmund Gwenn as Santa Claus in Miracle on 34th Street...