Word: luxe
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Dates: during 1940-1949
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Tightlipped, hard-eyed Anthony Cornera Stralla, "admiral" of the Long Beach gambling ship Lux, has lived a life devoted, in a manner of speaking, to public service. He also has great respect for laws, is always trying to keep from breaking them. But for two decades both state and federal officials have been baying after him like bloodhounds, continuously balking his efforts at aiding the masses...
...Angeles' citizens of more money became too obvious to be ignored-there wasn't a professional crap game west of Reno. Tony raised money from some "investors," bought a 386-ft. Navy mine layer, the Bunker Hill. He had her towed to Long Beach, painted the name Lux (short for Luxury) on her side, began converting her into a gambling ship...
Plungers & Necklines. Triumphantly, last week, he opened for business. Thousands of suckers who had queued up at shoreside water-taxi landings stood shoulder to shoulder all night long on the Lux's casino deck. The ship's bingo corner, its 14 crap tables, 150 slot machines, twelve roulette wheels, five poker games, were busy until dawn. Order was kept by 26 polite, tough "masters-at-arms," i.e., seafaring bouncers. A band played and lush ladies with plunging necklines wandered about selling cigarets. Tony expansively predicted that nobody could touch...
...Renaissance prince than what many people called him: "the greatest advertising man in the U.S." Lifebuoy soap was introduced from England in 1898, but it was Countway who, after a golf game one hot afternoon, invented B.O. to go with it. He had presided over the debuts of Lux Toilet Soap, Rinso, Swan and Spry. He had earned his huge salary (in 1939, $469,000, highest in the U.S. outside Hollywood) by boosting Lever sales from less than $1,000,000 in 1913 to $250,000,000 last year. But now Countway, old (69) and ill, was ready...
...Lux Radio Theater (Mon. 9 p.m., CBS). Ethel Barrymore co-stars with Gary Grant in None but the Lonely Heart...