Word: luxe
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Dates: during 1940-1949
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...Joyful Hour (Sun. 9 p.m., Mutual). Christmas show starring Bing Crosby, Dennis Day, Maureen O'Sullivan and others. Lux Radio Theater (Mon. 9 p.m., CBS). The Bishop's Wife, with Tyrone Power, David Niven, Jane Greer...
...products of his night & day dreaming. In his black, beige and bronze bathroom, with its motif of Nubian slaves, he plugged in his Loewy-designed Schick electric razor, used a toothbrush and tube of toothpaste he had modeled for Pepsodent, tore off the wrapper he had designed for Lux soap. Even the expensively tailored grey suit he put on was his own snugly fitting creation. Its special feature: inch-and-a-half cuffs on the sleeves, which could be replaced when frayed (a designer's fray quickly...
Firsts & Fans. Though Lux Theater is careful not to offend, it has its moments of daring. Lux "broke ground in the radio field" by casting such opera stars as Lawrence Tibbett, Lily Pons and Helen Jepson in acting roles. The show boldly signed Radio Comics Jack Benny and Burns & Allen for "their first dramatic parts." And it induced Ronald Colman and Shirley Temple, "long holdouts from radio," to make their debuts...
...East Coast's Trans-Lux theater chain had shocked the industry by passing up Walt Disney's Ichabod and Mr. Toad in favor of The Fallen Idol for its Washington house...
...producers like Rank (Henry V, Hamlet), the sureseaters have been a bonanza. Eagle Lion, distributor of Rank's The Red Shoes, has grossed more from its 40-week run in Philadelphia's Trans-Lux than from all its other pictures in Philadelphia theaters during the same period. Better still, less receipts have to be splurged on costly ballyhoo; a sureseater hit automatically woos the kind of audience that is eager to seek out a good film...