Word: luxe
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Dates: during 1990-1999
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Krentz is not alone. Scientists estimate that 10 million Americans suffer from seasonal depression and 25 million more develop milder versions. But there's never been definitive proof that treatment with very bright lights (10,000 lux, or 20 times as bright as your office lights) makes a difference. After all, it's hard to do a double-blind test when the subjects can see for themselves whether or not the light is on. That's why nobody has ever separated the real effects of light therapy from placebo effects...
...Taylor, StFrPa SR 25 300 12.0 Davis, Ark SR 25 291 11.6 Perryman, Dayton SR 25 289 11.6 Burton, Wright SR 24 273 11.4 Eschmeyer, NW SR 22 246 11.2 Ledbetter, Maine JR 24 267 11.1 Turner, FDU SR 23 250 10.9 Wesson, LaSale JR 23 250 10.9 Lux, Nlll JR 23 250 10.9 Ross, MVSt SR 24 259 10.8 Fowlkes, FresSt JR 21 226 10.8 Olowokandi, Pac SR 25 265 10.6 James, FlaA&M SR 22 231 10.5 Foster, SW Tex JR 23 237 10.3 Jamison, NC JR 26 264 10.2 Hamilton, Neb JR 24 243 10.1 Ruffin, Tulsa...
...WIRE) NEW HAVEN, Conn.--For the last 10 years, it has been difficult for Yale's lux to penetrate its dark gothic chambers...
...fact, this was an odd TV moment when parody and plug became one. The Taco Bell Dana Carvey Show was intended to be an ironic resurrection of 1950s-style brand-name TV shows like The Lux Video Theatre or The U.S. Steel Hour. The deal originally struck between ABC and Pepsico, Taco Bell's parent company, was that each week a different member of the Pepsi family would serve as "both title and target" for Carvey's wry satire, positioning the sponsor as quite the cool dude for rope-a-doping a few edgy punches...
...reset a subject's biological clock according to light exposure, in a process called "entrainment," the lights in the suite can be raised to an intensity of 10,000 lux, which is about the intensity of sunlight at dawn or dusk...