Word: luxe
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Like all savvy salesmen, Unilever knows its territory. It blends local beliefs with modern marketing methods, promotes another familiar product by employing comely local women-each is known as "Miss Lux"-who often accompany the Omo man. While other private companies in Africa have been chivvied by dictators and political upheavals, Unilever has discovered many new markets and diversified in dozens of directions. With steadily rising sales, which last year reached $689 million, it retains its position as the largest private enterprise in tropical Africa. The United Africa Co. (U.A.C.), Unilever's principal subsidiary in its African group...
...complicated prose epitomize the article by Lance-Jeffrey Luschnig on Iqbal Geoffrey. The most frustrating part of this article is the author's adamant omission of all references to the paintings and to specifically what he sees there. Four beautiful reproductions of famous works of modern art illustrate T. Lux Feininger's Notes on Modern Art; but the article never refers to these illustrations...
...Lever Bros., where it's in to give brief, breezy names to executives as well as products (All, Lux, Vim, Wisk, Spry), Milton C. Mumford is addressed by colleagues and referred to in company publications merely as "Milt." Along with the little names, however, go big titles: Mumford, 51, has been president and chief executive of Unilever's U.S. arm since 1959; last week he became chairman as well, succeeding retired William H. Burkhart. Illinois-born and educated (University of Illinois '35), Mumford came to soapmaking Lever Bros., ten years ago from towelmaking Fieldcrest Mills. As president...
...During my nine years at Harvard, I found that isolation was perhaps the greatest problem facing the undergraduate artist," said T. Lux Feininger, who resigned as Harvard's last teacher of painting in 1962. Student artists agree. They find, as many critics have observed, that Harvard is a community with limited appreciation and respect for non-verbal communication...
...University. Now that another group of students, led by members of the Yale Daily News, is trying again to arrange for a visit by Wallace, Brewster has a chance to learn from his students and offer them every encouragement. The Yale motto, with which Brewster may be familiar, is "Lux et Veritas"; it is given to no president to suppress either...