Word: luxe
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...after long illness; in Boston. After his rise from general manager and treasurer, quiet, publicity-shy Countway raised sales from less than $1,000,000 in 1913 to $250 million in 1944. He invented B.O. during a golf game to boost his product, Lifebuoy; presided over the debuts of Lux Toilet Soap, Rinso, Swan and Spry; in 1939 received the highest salary with bonuses ($469,713) outside Hollywood...
...Ulysses (Lux; Paramount) brings to the screen the greatest adventure story of the Western world. Visually, the picture could scarcely be better. The camera's Cyclopean eye stares deep into the Minoan age that has come down only in legend and a few tantalizing shards from Peloponnesus and Crete. Misty islands float in a magic wide-screen sea, naiads romp along the water's edge, enchantresses lurk in sacred groves, galleys roll and toss on angry waves conjured up by Poseidon...
Revolutionary Plan. But the network situation can still be summed up conservatively in one word: catastrophic. In 1949 radio's highest-rated show, the Lux Radio Theater, reached 11 million homes. In March 1955, again the highest-rated show, it reached 3,000,000 homes. Between 1948 and 1954 network time sales dipped from $137.5 million to $76 million. In that time TV advertising went from practically zero to $320.1 million, while all four radio networks dropped in sales volume...
...Lux Theater (Thurs...
...Lux Video Theater (Thurs. 10 p m., NBC). The Browning Version, with Herbert Marshall, Judith Evelyn...