Word: luxe
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...welter of superlatives, statistics and beauty contests (to find the country's most beautiful 15-year-old) Lux Radio Theater this week celebrated its 15th anniversary. The oldest and most popular drama show on the drama-heavy air. Lux Theater is billed as being "synonymous with all the greatness and glamour of Hollywood." Producer-Host William Keighley (rhymes with Seeley) calls it "good, solid, clean entertainment" in which "nothing is ever used that might offend...
...Lux Radio Theater (Mon. 9 p.m., CBS). Bing Crosby in The Emperor Waltz...
...invented dread new diseases (B.O., Office Hips, Halitosis). They found that endorsements by real people, from tobacco auctioneers to movie stars, were astoundingly successful sales plugs. ("Fifty million women a week see movies," explained one adman. "They see these dames always get their man, so they want to use Lux soap...
Farmers who strolled into a machinery exhibit at the Iowa State Fair in Des Moines last week stopped and stared. Nestled between a shiny red cultivator and a new Ford tractor was a stock and grain brokerage office. A Trans-Lux projector flashed ticker tape reports from the New York Stock Exchange and Chicago's Board of Trade; two salesmen chalked up stock quotations and commodity prices on a big blackboard...
...governing director (and son of the founder) of Britain's sprawling mercantile empire of Lever Bros. & Unilever Ltd. and its Dutch twin, Lever Bros. & Unilever N.V. (337 factories, 516 companies in 17 nation. with assets totaling $1.1 billion), among the world's leading* manufacturers of soap (Rinso, Lux, Lifebuoy), edible oils (Spry) and margarines...