Word: luxe
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...Austin, station KTBC gently but firmly resisted an eager offer from Cook's Funeral Home to buy 30-second commercials before & after the Lux Radio Theater's presentation of "Nobody Lives Forever...
...Live in Peace (Lux-Pao; Times Film). The little village seemed to have been mislaid among the hills by careless History until the war of 1944 A.D. To Live in Peace records, in a high-keyed eclogue, one villager's confrontation of History...
BERN DIBNER New York City Fiat Lux...
Irma was on the air for 20 weeks before a sponsor finally took it over. The wait was worth it: the sponsor, Lever Bros, (soap) is one of the biggest spenders in radio, and the time assigned to Irma, between Lever Bros.' big-time Lux Radio Theater and the only slightly less popular Screen Guild Players, is the second best in radio (the best: the expensive Sunday night half-hour between Jack Benny and Charlie McCarthy on NBC, now occupied by Alice Faye and Phil Harris...
...president of Lever Bros. (Pepsodent, Lifebuoy, Rinso, Spry, Lux) had been showing some visitors through his Cambridge, Mass, plant when the call had come from Washington. He could think of many reasons why he could not serve. He had just taken on a new cosmetics business for instance. "But," he said, "it was an opportunity to pay back my country for being good to me." He consented...