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Usage:

...Lever Brothers (soap, tea, toothpaste, etc.), $7,274,503 for Bob Hope, Inner Sanctum, Lux Radio Theater, A Woman's Life...

Author: /time Magazine | Title: Radio: Who Buys the Air? | 2/25/1946 | See Source »

British advertisers paid Radio Lux the world's highest radio rates ($625 for a Sunday quarter-hour). While the Germans occupied France, they made Radio Lux a key propaganda mill. SHAEF took over from the Germans. For months, a big question in international radio was: come peace, who would administer Radio Lux...

Author: /time Magazine | Title: Radio: Radio Lux Rides Again | 12/31/1945 | See Source »

Last week it appeared that Radio Lux would go back to its old ways. Pint-sized Jacques LaCour-Gayet, representing Radio Lux's French stockholders, said in Manhattan: "Radio Luxembourg will be very glad to accept American advertisers...

Author: /time Magazine | Title: Radio: Radio Lux Rides Again | 12/31/1945 | See Source »

...Walter Thompson); of a heart attack; in Hollywood. At 24, Phillips Exeter and Harvard-educated, Danker arrived in Hollywood scared stiff, green as grass, with a cultivated Brooklyn accent and a way about him that eventually collared the biggest names in cinema for such radio shows as Lux, Kraft Music Hall, Charlie McCarthy...

Author: /time Magazine | Title: Milestones, Jul. 17, 1944 | 7/17/1944 | See Source »

...commercial mystery, President Luckman sold the company for "upwards of $10 million." The buyer was Lever Brothers Co. of Mass., subsidiary of the Netherlands Lever Brothers & Unilever, N.V., which is now controlled by the British company of the same name. They make Vimms (a vitamin product); Lifebuoy Shaving Cream; Lux, Swan, Fairy and Lifebuoy soaps; Rinso, Gold Dust and Silver Dust; Spry and Coro shortenings...

Author: /time Magazine | Title: CORPORATIONS: Merger of Champions | 7/10/1944 | See Source »

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