Word: luxe
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...year's most popular program was Fibber McGee & Molly followed in order by Jack Benny, the Chase & Sanborn program (Charlie McCarthy), Bob Hope, The Aldrich Family, Lux Radio Theatre, Maxwell House, Kraft Music Hall (Bing Crosby), Walter Winchell, Kate Smith. Only newcomers to the first ten were Kraft Music Hall and Walter Winchell...
Impressionable. In Los Angeles, the children of 81-year-old Mrs. Jenetta Benepe Lux, who remarried, asked a court to make them her guardians. A witness testified that she had wanted to buy an insurance policy she didn't need after the salesman had seated himself at the piano and played I Love You Truly...
...years huge Lever Bros. (Swan Spry, Rinso, Lux, Lifebuoy, etc.) and huger Procter & Gamble (Ivory, Crisco, Oxydol, etc.) have slugged at each other in the nice-Nellie manner of the advertising campaign—with occasional forays that were not so nice, but not so noticeable to the layman, either. Now the battle has exploded in a big way: in Boston a Federal grand jury indicted Procter & Gamble for using the mails to defraud. By the terms of a 57-page, 40-count indictment this turns out to mean bribing various Lever Bros, employes with aliases like "Babe," "Red" and "Chick...
Died. Sir Francis D'Arcy Cooper, 59, chairman of the giant Lever Brothers & Unilever, Ltd. (Sunlight soap in Britain, Lux in the U.S.); in Reigate, England. He succeeded to the chairmanship after the death of Lord Leverhulme...
...frustrated soap-opera character will have the dubious distinction of turning up in two lathery melodramas at the same time. His script name is Michael West (played by Actor Joe Julian), gimpy-legged lover of Big Sister, a radio do-gooder of note. So attractive did Lever Bros. (Lux, Rinso, Swan) find Mike, whose love for Big Sister is not reciprocated save in a highly platonic way, that they decided to give him a program of his own, tentatively entitled Bright Horizon; The Story of Michael West...