Word: luxe
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...last six years the nearest thing to super-stupendous on the air has been the Lux Radio Theatre. Its casts have included all varieties of cinema hotshots. Its productions have often been so lavish that they overflowed the stage of CBS's Music Box Theatre in Hollywood. Even its rehearsals are a Hollywood event, with autograph seekers pounding at the doors. This week, after its usual summer pause, Lux Radio Theatre begins a new season with Myrna Loy and William Powell in the aerial version of Manhattan Melodrama...
...Mille dispatched six of them to Lake Arrowhead, there to study the call of four fine hounds. Best scholar was one Lee Millar, who progressed so fast that he was eventually permitted to imitate Mr. Smith, the wire-haired terrier of The Awful Truth. Another imitator discovered by Lux was George Arliss, who supplemented his performance on one show with several fine peacock screeches...
...away for a few minutes, Muni got a grip on himself, went through his act without a hitch. Another mike-fever victim was pop-eyed Joan Crawford, who was so scared during her first performance that she had to remain seated through it. As part of his job as Lux Radio's sage, De Mille has to calm such agitated performers. His favorite actors among those who have appeared in the show are Joel McCrea, Fredric March and Barbara Stanwyck, whom he describes as "sincere." Miss Stanwyck insists on going shoeless when she broadcasts...
...Future Eve, "le wizard de Menlo Park" meditates and mourns that his phonograph was invented too late to record the really great sounds of human history -the blaring of the trumpets of Jericho, Memnon's sigh to the dawn and "the superb whisper of Creation itself: Fiat lux...
...Wistful Vista. This week they celebrate Fibber & Co.'s fifth season on the air for Johnson's Glo-Coat floor wax.* Last week they made their debut in the dramatic bigtime, playing Mama Loves Papa (a Charles Ruggles-Mary Boland movie story) on CBS's Lux Radio Theatre. They let the characterization pass, wrung the gags unmercifully, but no one minded. A year ago Fibber & Co. were metaphorically down among the acrobats in popularity. This season they were booked into a select spot on NBC's Tuesday-night bill. The result has been as gratifying...