Word: luxe
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...been succeeding. He got his first job with Chicago's Motion Picture News, then sold space for Butterick Publishing Co.'s Home Sector. He worked with several agencies before he went with J. Walter Thompson in 1925. There he was a vice president, handled the Lux (soap) account. His specialty is psychology. To study abnormal minds he has built up one of the largest private libraries on the subject. His studies of the mass mind are made at Coney Island and in large department stores, subways. On many a summer night he has, though usually a reticent person...
Conscientious English readers, accustomed to rely on both the Conservative London Times and the Liberal Manchester Guardian as twin pillars of upright journalism, were puzzled, pained. In Japan schoolchildren clutching Rising Sun flags paraded by the thousand through Tokyo, celebrating the Treaty of Changchun. "Ex Oriente Lux!" headlined Tokyo's erudite & patriotic Kokumin Shimbun. "Light comes from the East! Japan and Manchukuo have become the centre of the world with Japan standing as the Guide to Civilization. . . . What care we for the jealousy and oppression of the Western Powers? Whatever the persecution to be suffered and the sacrifices demanded...
...turn to God." Exception: the U. S. where on Thanksgiving Day "it has been remembered [by the President in his proclamations] to thank God for past benefits and also to thank Him that in America troubles are not so grave as in other countries." Lux Veritatis. To commemorate the i,Sooth anniversary of the Council of Ephesus which reaffirmed the traditional belief that Mary was the Mother of God (TIME, Dec. 28), the Pope issued last week an encyclical headed Lux Veritatis (The Light of Truth). Published in Latin and Italian, broadcast in Latin from Station HVJ, Lux Veritatis...
...fold. Lux Veritatis treats in great detail the judgments of the Council of Ephesus, summarized thus: "Thatin Jesus Christ the true natures, divine and human, are united in one only divine person (hypostatic union); that the Virgin Mary is the true Mother of God; and that to the Roman Pontiff belongs by divine right a supreme and infallible authority over the whole church in matters of faith and morals." The Pope is "confident that [Protestants and Eastern Christians] becoming convinced by history, life's teacher, will be able to feel at least a longing for one fold under...
Dancer Ann Pennington started suit for $100.000 against Lever Bros. Co. ("Lux" soap) and J. Walter Thompson Co. (advertising) for exploiting her age in an advertisement, thus: "I really am 39 years old. I never mind telling my age. As long as a woman doesn't look old, I don't see why birthdays should worry her. . . ." In Who's Who in the Theatre, dimple-kneed Dancer Pennington states that she was born...