Word: luxe
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...Lux Toilet Soap, Actress Billie Burke, wife of Impresario Florenz Ziegfeld, testified: "I really am 39 years old!* And I don't see why any woman should look...
Percy Furber is president of Trans-Lux Daylight Picture Screen Corp. which owns 40% of the stock in Trans-Lux Movies Corp. Fifty per cent more of the stock is owned by RKO, the rest by the president of Trans-Lux Movies, Courtland Smith, on whose first theatre the new word made its appearance last week in large violet letters. This theatre, about (he size of a small drugstore, has 158 comfortable arm-seats, a turnstile in front and a svelte modernistic interior in which newsreels now flicker from 10 a. m. till midnight. There are no ushers; a ticket...
...present, Trans-Lux theatres will show only Pathe, Paramount or Universal newsreels. Courtland Smith, who two years ago opened Manhattan's highly successful Embassy Theatre for newsreels only, was convinced by the success of this enterprise that a chain of newsreel theatres would be profitable. The Embassy cost $19,000 and made $150,000 in one year. In the same year, Roxy's, which cost $12,000.000, made...
...Smith was discouraged by the discovery that there were only 38 theatres in the U. S. sufficiently cheap, small and well-situated to be incorporated into a news-theatre chain. He therefore investigated the possibilities of Trans-Lux projection, found that by projecting from behind the screen he could make miniature movie theatres out of small stores and offices at nominal cost. All Trans-Lux theatres will have big comfortable chairs, rows far enough apart for patrons to sit with their legs crossed. They will be too well lighted for the operations of leg-pinchers and knee-rubbers, who make...
Courtland Smith went to Washington with Will Hays in 1921, followed Hays into the movies, there became associated with William Fox to whom he expounded the merits of sound-with-pictures. Trans-Lux newsreels will all be talkies. Trans-Lux Movies Corp. owns the sole rights to Trans-Lux projection...