Word: luxe
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Neatly capitalized on a modernistic fagade in Manhattan, the word Trans-Lux last week made its first public appearance in the world of entertainment. Trans-Lux means: 1) a machine to project images onto a screen from behind it; and 2) Trans-Lux theatres...
...Trans-Lux projection has advantages over the common method of projecting film from in front of a screen because it can be used in a low-ceilinged, fully lighted room. A Trans-Lux lens placed eight feet behind a screen projects a picture eight feet wide. Standard film can be used. It passes over the wide-angled Trans-Lux lens which throws the image on the reverse side of a translucent screen through which it is visible from the front. Ordinary screens for movies are opaque, made out of heavy cloth painted with certain chemicals. Screens used in Trans-Lux...
...began work at 19 in the brokerage business and soon owned a company dealing in bank stocks and unlisted securities. Since then, he has financed (in some cases single-handed): a seal-top for milk bottles (Standard Cap & Seal); the Dictograph; the acousticon; Budd all-steel automobile bodies; Trans-Lux ticker. In all of these he remains the largest stockholder. He is also largest individual stockholder in Hup Motors...
...steel tower with glass?' . . . How utterly must he have been disgusted to see stone vaults, instead of supporting the roof, being supported by the roof! Or to see buttresses, instead of holding up a wall, actually being held up by steel! All this in the university whose motto is Lux et Veritas. There is not one suggestion of Veritas in the Sterling Library; and for that matter there is precious little Lux...
...mass-distributed products. But although it is known that early civilizations were soap users, their soap tycoons are lost to memory. In present times the great and only soap tycoon was the late Lord Leverhulme (William Hesketh Lever, 1851-1925) who while he was developing Lever Bros. (Sunlight, Lux, Lifebuoy) also developed the Belgian Congo. Art lover, collector, philanthropist, Lord Leverhulme to the day of his death maintained that his was the largest soap company in the world. Today Procter & Gamble dispute the claim, which has never satisfactorily been settled. Earnings of Lever Bros. last year were approximately...