Word: luxe
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...much discussed Pond's Cream series, featuring endorsements from Marie of Rumania and many another celebrity, which marked the return of the testimonial to advertising's most polished circles. Outstanding current examples of testimonial campaigns are the advertising of Pond's Cream, Simmons' Beds, Lux Soap, Fleischmann's Yeast and Herbert Tareyton, Old Gold and Lucky Strike cigarets...
...intellectual curiosity which finds its archetype in the "who-was-the-greatest-poet-Momma" sort of query ripens remarkably under the influence of Lux et Veritas,. The announcement today of the Senior questionnaire bears promise of a bumper crop of Yale superlatives. "Greatest social celebrity", "Most entertaining", "Best looking", and "best dressed" seem to flourish particularly well in the warm climate farther south, and bring home to those in Cambridge the difficulty of cultivating the same sort of thing under the exigencies of local conditions. Nothing but the most artificially regulated amosphere can develop analogous products within a radius...
...error. Blind Senator Schall's police dog Lux is no "flea-hound...
President Coolidge shook hands with Lux, gigantic police dog of blind Senator Thomas David Schall of Minnesota. He was the first man, excepting Lux's master, to perform such a feat...
...fostered is one of America's three biggest.* Its president is Stanley Resor. Its vice president is John Broadus Watson, author of "Homing and Related Activities of Birds." who applies to advertising his profound knowledge of behaviorism, plots shrewd campaigns for Fleischmann's Yeast, Pennsylvania R. R., Lux, Maxwell House Coffee...