Word: lycra
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Dates: during 1960-1969
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...When a Frankfurt businessman rises in the morning, he may well reach for a Gillette razor blade, Colgate toothpaste, and hair lotion that comes in a bottle made by an Owens-Illinois subsidiary. After he downs his Maxwell instant coffee with Libby condensed milk, his wife, trim in her Lycra stretch bra, kisses him goodbye, leaving only a trace of Revlon lipstick. In his Ford Taunus, or G.M. Opel, fueled with Esso gasoline, he drives to an office equipped with Remington typewriters, ITT telex machines and IBM computers. While his wife runs a Hoover vacuum cleaner, a Singer sewing machine...
...wool, which makes for more durable pleats and a less rumpled look. Five years ago, the German clothing industry used almost no synthetics; now it weaves acrylics and polyesters into everything from socks to sweaters, has transformed the brassiere and girdle business by introducing Du Font's stretchable Lycra fiber. The Swedes practically live in synthetic parkas and stretch pants during the winter. Such designers as Pucci and Courrèges make dramatic use of the new fibers in their creations...
...exhibits in night court. Even those with a bit more substance to them, like Bien Jolie's flowered-net version ($11) and Warner's "The Body" ($12.50), are sheer enough to read through, small print included. As for girdles, most, like Gossard's Lycra net ($4) and Formfit's hip-rider ($4), offer low-down control in only a seam or two: the rest is up to the customer...
...life. Besides nylon, Dacron and cellophane, the firm has contributed a whole lexicon of names, many of which sound like something right out of science fiction. While a man dons his suit of orlon and his socks of Spandex in the morning, his wife may be wriggling into a Lycra girdle, an Antron slip, Cantrece hose-or the Warner "body stocking," a new fashion rage made of Du Font's stretch nylon...