Word: lycra
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...create long-lasting Lycra bucks b) eliminate the penny c) put Pikachu on the $13 bill d) print prefolded bills for more efficient g-string tipping...
...Nagano is best known for the 1998 Winter Olympics held in its capital, a postcard-pretty ski resort of 363,000. The entire prefecture bought into an Olympic pipe dream, convinced that building a luge run and hosting Lycra-clad skaters would somehow translate into a big pot of gold. A bullet-train line was built from Tokyo, hotels went up, airport runways were laid down. In all, nearly $1 billion was spent. But once the Olympic torch was extinguished, Nagano's post-Olympic boom failed to materialize. The city's downtown looks deserted and there's plenty of room...
PRODUCT The have-it-both-ways undie: a seamless back but with a supportive Lycra front to suck in excess tummy...
Speedo's Fastskin suit mimics a shark's dermal denticles, V-shaped ridges that lessen drag by directing water flow away from the body. Adidas' version uses a compression Lycra that, the company claims, minimizes muscle vibration. Swimming's international governing body has ruled the suits do not enhance performance, and they can be worn at the Olympics. Tom Malchow, for one, will be wearing one. The 1996 Olympic silver medalist smashed the world record in the 200-m butterfly in one of the suits earlier this month. No wonder USA Swimming's Charlie Snyder predicts "a massive dressing room...
What distinguishes this T-shirt moment from other high points in the evolution of the fashion staple is that tees need no longer be relegated to weekends, sport a logo or come in a packet of three. The latest versions are well tailored (often blended with Lycra), range in color from pastel pink to peacock blue, and boast sleeves and necklines the people at Hanes have probably never even considered. And needless to say, they don't cost $3.95. Women are buying them in bulk, for $25 to $60 apiece, to wear for work by day and more formal occasions...