Word: lye
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Dates: during 1970-1979
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...novel problem for Japan, a country where for centuries age was equated with wisdom and filial respect was a sacred responsibility. Now the young no longer seem to care. In fact, Japanese girls often sum up the qualifications of an eligible boy friend in a cynical cliché: "lye tsuki, car tsuki, baba nuki" (with a house, with a car, without an old lady). "To our old folks, all this proves shocking, depressing and downright exasperating," observes Professor Soichi Nasu, a sociologist at Tokyo's Chuo University, who specializes in the problems of old age. "Just like their ancestors...
Andrea Burrell gets her grandmother to show how to make soap from lye and lard. U.G. McCoy tells how to skin and cook a coon. There are home remedies, snake lore, weather signs, quilt patterns and stitches, faith healing and mountain recipes: carrot pudding, a century-old recipe for gingerbread, even fried pumpkin and Spanish blossoms...
...picture would do well to take a second look - not to mention a healthy sniff. Chances are that the lady is no longer mulched in mineral oil and petroleum jelly but gently steeped in camomile tea and elder-flower lotion. The bedroom air, once heady with hints of lye, is more likely flavored with the scent of fresh strawberries, lemons, grapefruit and peaches. For the natural-cosmetics industry, the fragrance is pleasingly identifiable: it is the sweet smell of success...
Today Annie has graduated to a ramshackle semicommune in the Hollywood Hills, surrounded by the vats, bottles and colors of her Water Baby Dye Works. Most of the works is out of doors -which is almost necessary, because Annie uses lye and sodium hydrosulfite, resulting in fumes that make it necessary for her to cover her hair, wear rubber gloves and an apron, and douse herself thoroughly in vinegar at the end of a dyeing...
...Annie, the West Coast tie-dyer most in demand is Artist Bert Bliss, who has been at it for more than 20 years. Bliss, who works with rayon chiffons, cottons and velvets, does his dyeing in the kitchen, like any housewife. And instead of Annie's concoctions of lye and anilines, he uses a home dyeing product called Rit, right from the supermarket shelf...