Word: lyndon
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Dates: during 1980-1989
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Academic experts who have studied the impact of political TV advertising seriously doubt that the huge costs are worth the modest results. George Reedy, former press secretary for Lyndon Johnson and now a professor of journalism at Marquette University, believes that an appearance on a nightly network news show has far more punch with the voter than a commercial. Reedy is skeptical that it really helps Reagan to appear, as he did last week during Shōgun, between a beheading on the show and a tampon...
...family in the States. He calls himself the Great Santini, convinced of his worthiness of the grandiose title in a friendly, arrogant sort of way. Keyed up by an unlimited confidence and a "can-do" attitude, what makes Meechum tick is the same patriotic puffery that inspired Lyndon Johnson. His 17-year-old son, his wife, his pubescent daughter and smallest son, find it difficult to receive back into the family a father who seems more monstrous than human to them...
...power and never too far in front of public opinion. Lippmann was flattered when President-elect Kennedy came calling to ask advice on picking a Secretary of State (when Kennedy would not accept Adlai Stevenson, it was Lippmann who persuaded Stevenson to take the lesser job of U.N. representative). Lyndon Johnson also gave Lippmann what Steel calls "the famous treatment: telephone calls for advice, birthday gifts, private lunches at the White House, invitations to state dinners," until Lippmann turned against the Viet Nam War and was denounced in a petulant Johnson speech. So much for comradeship with power...
...grew up around politics and matured in a power environment were astonished at the changes in how they were perceived when they reached the presidential level. Six months after taking office, John Kennedy was still marveling to friends over the deep impact of his words around the world. And Lyndon Johnson loved the idea that a few of his comments delivered from the White House could send the stock market up or down five points in an hour...
NONFICTION: Abroad, Paul Fussell China Men, Maxine Hong Kingston Heartsounds, Martha Weinman Lear Kipling, Auden & Co., Randall Jarrell ∙Laughing in the Hills, Bill Barich∙Lyndon, Merle Miller Nature and Culture, Barbara Novak