Word: lynx
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...longest line of new cars this fall belongs to Ford. The No. 2 carmaker is adding four-door versions of its small E cort and Lynx cars, as well as a scaled-down model of the Lincoln Continental that will sell for about $21,000. The trim new luxury car, which gets 17 m.p.g. in city driving, is intended to draw drivers away from sporty foreign cars like Mer cedes and BMW. Beams Ford Chairman Philip Caldwell: "I've personally sold half a dozen of them already...
...cars, but both companies are introducing sporty versions of existing front-wheel-drive subcompacts. Ford has launched its first two-seater models since the 1957 Thunderbird: the Ford EXP and the Mercury LN7. The cars are smartly designed versions of the successful Ford Escort and Mercury Lynx, which were introduced last fall. Though they have a Government fuel-economy rating of 29 m.p.g. in city driving, the anemic performance of their 1.6-liter engine is hardly up to sports car traditions. The EXP's base sticker price...
Ford's new front-wheel-drive subcompacts, the Ford Escort and the Mercury Lynx, are selling better. Ford has orders for 180,000 of them, and is expected to meet projected 1981 sales of 345,000. But Ford's larger cars, such as the Granada and the Mercury Cougar, continue to gather dust on show room floors. The company has already shut down plants in Atlanta and Chicago to reduce inventories of the slow-selling cars...
...Detroit's woes are acute. So far, consumer reaction to its new small cars has been tepid. In October, Chrysler's sales were 6% above a year ago on the strength of its K-cars. But Ford was off 20%, despite the debut of its Escort and Lynx subcompacts, and slipped an additional 8.5% in early November...
...stag or the power of the Schlitz malt liquor bull. Schlitz has spent $30,000 for bulls that storm through the walls of bars to prove their machismo. The theme of the new Mercury campaign is the automaker's battle with foreign competition. In each commercial, the lynx, lured by an unseen pan of beefsteak, leaps atop a huge globe and symbolizes a sleek survivor that will conquer the world. Says Manny Perez, who produced the commercials: "The animal pushes the right emotional buttons in the viewers' minds...