Word: lynx
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...long been a favorite advertising come-on. But now a Noah's Ark of furry little friends is barking, growling and clucking to promote products. In the process, the animals are earning stunning salaries. The Ford Motor Co. has just spent $40,000 for the services of two lynxes, one for close-ups and one for jumps, in three commercials for its new Mercury Lynx cars. Grizzly bears regularly command $1,000 a day, and nimble chimpanzees $2,500. Even dogs can turn their wags into riches at a daily rate...
...animals have now become a big business. Advertisers issue casting calls to rental agencies like New York City's All-Tame Animals or directly to trainers who maintain their own menageries. Ford leased its leaping lynx from Lloyd Beebe, the owner of Olympic Game Farms in Sequim, Wash. Beebe's 300 or so actors in residence, including elephants, rhinos and wolves, earned $2 million last year from commercials, movies and television shows. His business is growing at about 15% annually...
...Erika. The cars in Ford Motor Co.'s future are the Ford Escort and Mercury Lynx, code-named the Erika. As successor to the decade-old Ford Pinto and Mercury Bobcat, they are smaller than either GM's X-cars or Chrysler's K models. The Escort and Lynx will seat four adults with ease, and have fuel economy estimates of 30 m.p.g. city and 44 m.p.g. highway...
Ford's new offering this year, in addition to the Escort and Lynx, is a redesigned Ford Granada. The car, which will be marketed also as a Mercury Cougar, is 500 lbs. lighter than the old Granada and Mercury Monarch. But, like other standard Ford products, it has a "big car" look, which could hurt in a market that is demanding small autos...
...North American market, and smaller ones like the Opel Rekord abroad for the foreign market. By the mid-'80s, however, there will be one world auto market. The same car is likely to be seen on the streets of Frankfurt, West Germany, and Fargo, N. Dak. The Lynx, Escort and J-cars are all such "world cars." Models will be assembled in places like Japan and South America, in addition to Detroit, from parts that are manufactured in several countries. The result will be stiffer competition among the remaining auto giants. According to a congressional subcommittee study, for example...