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...spring of 1912 an English-born stripling named Alfred E. Lyon took a train from Canada to Manhattan to look for a job. Getting off at Grand Central Station with no knowledge of the city, no specific job in mind, he turned right on 42nd Street, presently reached Sixth Avenue. There he saw a handsome store with a large display of Melachrino cigarets in the window. He asked the clerk inside about Melachrino. "Sure," said the clerk, "that's a swell company. It's run by Mac McKitterick and Rube Ellis.'' A. E. Lyon went...

Author: /time Magazine | Title: Business: A New Fourth | 7/4/1938 | See Source »

...retorted Alfred Lyon, "so you're selling all the Melachrino cigarets you want...

Author: /time Magazine | Title: Business: A New Fourth | 7/4/1938 | See Source »

...Alfred Lyon thereupon became a "missionary" at $15 a week, began to learn cigaret selling in the Ellis-McKitterick manner. Through the years and many a complicated corporate change the three stuck together. In 1931 Ellis and McKitterick emerged with working control of an inconspicuous 12-year-old firm named Philip Morris & Co., Ltd., Inc., with annual sales of about $3,000,000. Last week Rube and Mac were not alive to see it, but Philip Morris was the No. 1 success story of a depression year. It had increased its sales 45%, its profits from...

Author: /time Magazine | Title: Business: A New Fourth | 7/4/1938 | See Source »

...Salesman Lyon is Philip Morris' field commander. Its generalissimo is a man as different from him as Turkish tobacco from burley-a lanky, shy Virginian, Otway Hebron Chalkley. Vice President Lyon is breezy and backslapping, President Chalkley taciturn, reserved, at ease with finance and factory but not with strangers...

Author: /time Magazine | Title: Business: A New Fourth | 7/4/1938 | See Source »

...this legal defeat was his spirited invasion of Saskatchewan. Moving East, with his slick radio voice, his politico-religious antics, his lessons on finance & economy, "Bible Bill" drew such huge crowds wherever he moved that he gave faraway orthodox Ottawa the scare of its life. Prime Minister William Lyon Mackenzie King's Liberal Government moved their big guns to Regina, Saskatoon, many a smaller community. A Cabinet official chose a favorable moment in tiny Esterhazy to announce that during the present session of Parliament a $50,000,000 Dominion housing scheme would be approved...

Author: /time Magazine | Title: CANADA: Bible Bill's Defeat | 6/20/1938 | See Source »

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