Word: lyttleton
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Dates: during 2000-2009
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...they throw seven-figure contracts and vast marketing budgets at those who can best ape the pop stars. What they forget, of course, is that serious, carefully nurtured and developed classical stars may not yield immediate pop-size receipts, but can have an international shelf life of decades. Richard Lyttleton, president of classics and jazz for EMI International, points to the example of superstar conductor Simon Rattle: "For 15 years we carried a debit balance on his recordings." During those years management consultants repeatedly told Lyttleton to drop Rattle; Lyttleton had to threaten to resign to protect the conductor...