Word: m-g-m
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...confer on world exploitation of Quo Vadis, M-G-M last week brought its managers from 37 countries to Rome. But since no mere managers' meeting could possibly spark the proper promotional fire, M-G-M put on a $100,000 show called "Colossal Quo Vadis Conference" that nearly rivaled the blaze of the $6,500,000 picture itself...
...M-G-M decided at the conference that Quo Vadis will open this fall-at advanced prices-in theaters the world over (it is now playing only in the U.S. and London); MGM's home-office agents will personally supervise exploitation, e.g., parades of vestal virgins, chariot-borna gladiators charging through the streets. M-G-M has decided against using the Colosseum for the Roman premiere of Quo Vadis. Acoustics and lighting conditions are just not up to the picture...
...Special Award Winner Gene Kelly (who last November complained that academy "snobbism" would bar a musical from the laurels), for his acting-dancing "contribution" to the Technicolor musical, An American in Paris (M-G-M...
...Best cartoon: Fred Quimby's Two Mousketeers (M-G-M...
...M-G-M recording artist Cindy Lord has been signed by the Freshman Jubilee Committee to sing at the Jubilee formal. She will appear with Jack Edwards' orchestra, which was signed by the committee last week...