Word: m
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Dates: during 1930-1939
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...back & forth, they throw them. With a great play at keeping everything Grade A on the Milkman's Matinee, Assistant John Flora prepares pots of refreshing black coffee for all hands, takes over the mike now and then if Stan's mouth is full. When 7 a. m. rolls around, the crew go out and have dinner; if the weather is right, they ride out to Floyd Bennett Field and hire a plane (all three are licensed pilots). By afternoon, Stan is usually in bed for the day. He gets up in the middle evening, has breakfast...
...gone down. This was signed off with "Okay, big boy." Another message charted a strange position: "Eighteen days out of Calcutta, 40 miles south of Hialeah." (Forty miles south of Hialeah race track lie the Everglades.) After several hours: "Don't speak English." Last message, toward 5 a. m.: "Will sink in two hours. Ten inches of water in my room...
...bars and all the other sun dodgers standing the great night watch in Manhattan and all along the eastern seaboard have one companion that never goes to sleep on them. That cheerful stayer-up is WNEW's Milkman's Matinee, a 2-to-7 a. m. program of requested recordings, small-fry commercials and chummy gab conducted six mornings a week by a young announcer with a haberdasher's voice named Stan Shaw, "your very good friend, the Milkman...
Last week the Milkman's Matinee was four years old and far & away the most successful of U. S. late-trick radio programs. Since most radio men believe that the hours after 11 p. m. are poor sales time, few U. S. stations run a 24-hour schedule. Of these few, WNEW, with its very good friend, the Milkman, has conclusively proved that the after-midnight audience are spenders. Last year 40,000 of them telegraphed requests, at a minimum of 20? a wire...
Beaked Alan Patrick Herbert, 48, England's quixotic M. P. for Oxford who crusades with equal fervor for good beer, sensible divorce laws and the King's English, broke a lance against the windmill of officialese. Said he, if Nelson's famed signal ("England expects every man to do his duty") were repeated today, it would read: "England anticipates that as regards the current emergency, personnel will face up to the issues and exercise appropriately the functions allocated to their respective occupation groups...