Word: m
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Dates: during 1950-1959
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...great job of imitating an overseas operator, flicking connections and clicking switches. Then a voice with a strong French accent came on: 'Yes, this is General de Gaulle.' 'Please stand by, sir,' we said. Said the French voice: 'Hurry up, I'm on my way to the Assembly.' We put the telephone line...
...Said the De Gaulle voice: 'I'm prepared to take over the government of France if Premier Pflimlin permits me to. I would only do so under peaceable conditions as an old soldier of France.' Then he asked: 'Who am I talking to?' We explained that it was station WMGM in New York City. Said De Gaulle: 'Oh, the motion picture company?'* Then the voice screamed: 'Everybody knows the best station in New York is WINS! Vive la France!' We knew then that it was a hoax...
...startling blank patches marked censuré appeared in their pages, French papers warned readers that all of their news should be taken with more than a soupçon of salt. Influential Editor-Director Hubert Beuve-Méry of the Paris daily Le Monde removed his name from its familiar spot beneath the masthead, argued that responsibility for the paper had passed to the government...
...successfully that he ran way out ahead of his competition. Says he: "What we did was spend a little more money in bad times, and we won 60% of the market where we had only 15% before." To stay competitive in its auto-supply business, Detroit's C. M. Hall Lamp Co. had to cut prices on a lamp bracket below what it considered a rock-bottom $17.76 per 1,000. Solution: it redesigned the bracket in reinforced nylon, sold...
...other hand, Denver's subcontracting Stanley Aviation Corp., whose business is down 15%, decided that the problem was not too many executives but too few. It added new executives in production control, cost accounting and sales. "When do you add salesmen?" asks President Robert M. Stanley. "When you have more orders than you can fill, or when you don't have enough?" For similar reasons, cameramaker Bell & Howell this year tripled its ad and sales promotion budget to $600,000 for the second quarter as part of President Charles H. Percy's antirecession campaign, while Reynolds Metals...