Word: m
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When you think about Microsoft, a lot of adjectives come to mind, but hip and cool are probably not among them. Many consumers associate Microsoft only with the Windows machine they're using. And all those "I'm a Mac. I'm a PC" ads have made Apple users like me feel kind of sorry...
...figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald's ubiquitous "I'm Lovin' It" jingle to birds chirping and cigarettes being lit. The sound that blew the doors off all the rest - both in terms of interest and positive feelings - was a baby giggling. The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom's second-place finisher. Others that followed were an ATM dispensing cash, a steak sizzling on a grill...
...people he worked with adored him, because he was easy to adore. I feel very fortunate to have known him, even in the small way that I did, and I'm so sorry that others didn't and won't have that same chance...
Boston Mayor Thomas M. Menino, who presented the grants along with University President Drew G. Faust, called the awards an indication of “Harvard stepping up to the plate” during trying economic times...
...Alice M. Rivlin, who received a Ph.D. from Harvard in 1958, and Ann M. Fudge, who graduated from Harvard Business School in 1977, are among the six nonpartisan members on the 18-member committee that will propose long-term fiscal solutions to Congress...