Word: ma
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Dates: during 1990-1999
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...launch a two-way video service that will let viewers receive movies on demand and shop from home. AT&T is also discussing a partnership with the nation's largest cable-TV operator, Tele-Communications Inc. (TCI). Says AT&T chairman and chief executive Robert Allen: "This ain't Ma Bell...
While it may no longer be Ma Bell, AT&T continues to have Bell-size ambitions. The ultimate goal of the old AT&T was to serve as the primary information pipeline into every U.S. home and business. But in 1984 the company was forced by a federal court to spin off the regional Bell operating companies, or Baby Bells, which own most of the nation's local phone lines. AT&T still has its grand vision, but instead of concentrating on telephone ^ calls, the company is aiming to become an all-purpose superplayer on the electronic superhighway that will...
...pursuing its 'communacopia' strategy," says Robert Morris III, an investment analyst at Goldman Sachs. "It wants to be the horn of plenty for every conceivable information technology, and be to multimedia what Ma Bell was to telephones." The odds of success, says Morris, are in AT&T's favor: "There is no other company with all the necessary talent, tools and muscle under one roof...
Allen took charge of AT&T after the sudden death of CEO James Olson in 1988. Olson had guided the company through the painful period following the breakup of Ma Bell, when it chopped its labor force 19%, or 70,000 workers. It was Allen, though, who changed the company's lockstep culture. Going against tradition, he recruited top executives from outside, including Alex Mandl, former president of the Sea-Land ocean-shipping concern, as chief financial officer; Jerre Stead, former chief executive of electrical-equipment maker Square D, as head of the computer division; and Richard Bodman...
CYBERTECH: What Ever Happened to Ma Bell...