Word: maag
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Dates: during 1940-1949
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When Evan Llewelyn Evans, Beautee Soap tycoon, walked into conference, executives trembled and secretaries swooned. When Vic Norman took the dreaded job of handling Beautee's radio commercials for the firm of Kimberly and Maag, despotic Mr. Evans put on one of his most impressive acts. First, he spat on the conference table-to illustrate to Vic that no matter how disgusting a radio commercial may be, it's O.K. if it hits the spot. Then he emptied a carafe of water over the table (drenching the knocking knees of several hirelings)-to illustrate that any other kind...
Ulcers & Oedipus. Cynical Vic Norman-whose motto was: "If a thing is not worth doing at all, it's not worth doing well"-soon discovered that life with Kimberly and Maag was the nearest thing to hell on earth. In the rare intervals when he was not being Evans-ridden, desperate Partner Kimberly, who is The Hucksters' most enjoyable character, frenziedly dulled his stomach ulcers with benzedrine, double-Scotches, expensive prostitutes, and psychiatrists. "My psychiatrist tells me I'm a sex-maniac," he told Vic sadly; "but I told him that I doubted if bulls and rabbits...
Escape. In Marion, Ohio, a pheasant flew through Motorist Fred Maag's windshield, a bee darted through the opening, Maag overturned the car while fighting off the bee. Maag climbed out of the wreckage uncut, unscratched, unstung...