Word: maalox
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Relief from heartburn has been provided for more than a century by antacids that include such familiar brands as Tums, Rolaids, Maalox and Mylanta, products that annually rack up sales approaching $1 billion in the U.S. alone. These antacids, which bring relief within minutes, work by neutralizing the stomach acid that causes heartburn. But because the stomach continues to produce acid, they remain effective for only a few hours...
...avoid invidious comparisons with Tums, its antacid moneymaker, while J&J/Merck must tiptoe around any comparisons between Pepcid AC and its antacid, the much advertised Mylanta. Meanwhile, Switzerland's Ciba-Geigy has other worries. Though it has no acid blocker available that could bite into sales of Maalox, its bread-and-butter antacid, its competitors' new drugs almost certainly will...
...have fewer side effects than antacids. (Tagamet may interfere with the body's ability to metabolize certain drugs, but the incidence, say researchers, is not significant.) Meanwhile, calcium-based antacids like Tums and Rolaids can occasionally contribute to kidney stones, and aluminum- and magnesium-based ones like Mylanta and Maalox can sometimes be dangerous for people with kidney problems. Says clinician Dr. Thomas Gage, a member of the A.G.A.'s patient-care committee: "The risk-benefit profile for H2 blockers is excellent, and they represent an advance over what was previously available...
...office pool because everyone else bet lower. Leigh Ann Metzger, a spokeswoman for the Republican National Committee, saw 3 p.m. exit-poll results cadged from one of the networks and furtively circulated. Fearing that the projections were "too good to be true," she downed two mint Maalox tablets. At least one Republican, however, looked genuinely unfazed: Representative Newt Gingrich of Georgia, who more than anyone else led the ) G.O.P. in tapping voter anger. "Newtron," as Democrats now call him, weeks ago drafted detailed plans to assume office as Speaker of the House, not only plotting a blitz of new bills...
...lying low, but they haven't hung up their guns," declares Representative Ed Markey of Massachusetts. As chairman of a House subcommittee that oversees financial institutions, Markey has put forward a bill that would increase federal supervision of the largely unregulated derivatives dealers. "This wasn't a Maalox moment," he says of the recent run of financial setbacks. "It was a heart attack -- a warning." James Midanek, a financial expert whose firm Solon Asset Management helps victims of derivatives to minimize their losses, also sees more trouble ahead. "It's going to hit home a little more," he says...