Word: mabel
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Dates: during 1960-1969
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...Soda. Dowie's tastes run to Scotch and soda and Mozart, but his talent clearly is selling beer. "All beers taste pretty much alike in the U.S.," says Dowie, "so it boils down to who does the best promotion." He credits Carling's 15-year-old slogan, "Mabel! Black Label" for its surge in the U.S. market. Like many other brewers, he also bets heavily on sports sponsorships, last week laid out $450,000 for the Carling World Golf Championship tournament in Detroit...
...There was James, Margaret, a nun in New Zealand, Stanislaus, who died in 1955, Charles, who died five days after James, George, who died at 14, Eileen, who died last year, myself, Eva, who died in 1957, I think, Florence, who is still living, and Mabel, the youngest, who died at 17. James loved her." The James who so dominates the fam ily is James Joyce, and his sister, May Joyce Monaghan, 74, was talking about him during a visit to New York on the 82nd anniversary of his birth. "Jim, as we used to call him, was very gentle...
HOLLYWOOD AND THE STARS (NBC, 9:30-10 p.m.). The first of two parts on motion picture comedians, featuring Charlie Chaplin, Harold Lloyd, Ben Turpin, Buster Keaton, Fatty Arbuckle, Louise Fazenda and Mabel Normand...
...find a spot to land within a 900-square-mile area." Sundin burned into the students' brains the radio frequency of 121.5 megacycles, the universal "Mayday" channel. "Now," he pointed out, "if something goes wrong, you just turn to that frequency and say 'It's Mabel-Help!' and they'll help. Why, they'll clean every other airplane out of the area for you, Mabel, and they'll talk you right into a nice, greasy landing." Mabel grasped the co-pilot steering wheel-which in today's planes reassuringly looks and operates...
...MABEL M. MARTIN Wesleyville...