Word: macaroni
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...many first-time owners, especially men, prefer to ride Western. But such tack is not for the upwardly mobile. For the ladies, the model is Jacqueline Kennedy astride her bay gelding Winchester, while the daughters as avidly keep track of Caroline's every outing with her ponies Macaroni or Leprechaun. Sniffs a Boston dentist, whose whole family rides English, outfitted in boots, breeches and hard hats: "After all, if you ride, you should dress for it. You really can't get the feeling of it in sneakers and jeans...
...advertisement in the Wall Street Journal to trumpet the news. The ad summed up a situation that has been gradually cooking in the Pennsylvania Dutch hills along with the ovens full of African cocoa beans: Hershey is becoming more than a candymaker. Since 1966, the company has acquired two macaroni firms (San Giorgio and Delmonico Foods), a French Canadian baking company (David & Frere, Ltée.) and, for $23 million two months ago, the Cory Corp. of Chicago, which makes coffee brewers, appliances, pens and automatic pencils. Non-candy operations will soon account for 35% of Hershey sales...
Nasser's propaganda machine is preparing the Egyptians for even worse to come. The radio, TV and press are stressing as an example of national sacrifice the hardships of the British during World War II, when each person got only one egg a week. Egyptians are now eating macaroni instead of rice, which is being exported to earn cash. The cotton crop is again badly infested by leaf worm, but because there is not enough money to buy insecticide, youngsters have been sent into the fields to pick the worm off the plants by hand. The tourist tide...
Such is the surefire formula of Italian Director Sergio Leone, 38, whose "macaroni westerns" are the fastest draw in theaters from Youngstown to Yokohama. A veteran of spear-and-sandal epics, he converted to shoot-'em-ups three years ago. To lend a scent of sagebrush to his first western, Leone changed his name to Bob Robertson and imported Clint Eastwood, a lanky, rawboned drover on TV's Rawhide. Eastwood's image was too clean-cut for an antihero, so Leone added the necessary smudges-slouch hat, black cheroot, stubble beard and a ratty-looking scrape...
...deficit of $500 million, and more than half of its cotton crop-its principal export-is mortgaged to Communist-bloc nations to pay for past shipments of military hardware. Food is becoming increasingly scarce. The government long ago decreed three meatless days a week, has told Egyptians to eat macaroni instead of their beloved rice, and now faces the prospect of a macaroni shortage unless it can find a way to import vast quantities of wheat...