Word: macauley
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Dates: during 1930-1939
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Favorite book of James Alvan Macauley, president of Packard Motor Car Co. since 1916 and of the Automobile Manufacturers Association since 1928, is Lorna Doone. Last week Alvan Macauley (the "James" disappeared long ago) might have quoted another British author to the effect that "The world is so full of a number of things, I'm sure we should all be as happy as kings." Some items contributing to Mr. Macauley's happiness...
...company which Mr. Macauley, the One Twenty and Recovery have done so much for outgrew its founders when still an infant. It was formed in 1899 in Warren, Ohio, by Brothers James and Warren
...pleasant little splash as T.R.'s Secretary of the Navy (1908-09) and a large unpleasant splash a decade later when he defeated Henry Ford for the U. S. Senate, was accused of buying his seat with excessive campaign expenditures, resigned after he had been exonerated. When Mr. Macauley arrived as Packard's General Manager in 1910, the company was largely owned by the Joys, the Newberrys, the Algers, the McMillans and other First Families of Detroit...
Packard's president is Alvan Macauley, a courteous cultured gentleman of 62 who heads the Industry's trade association. He likes to whittle period furniture and part models in his basement workshop, likes skeet shooting, likes to read in his bath. He is also a smart salesman who learned his trade under the late great John Patterson of National Cash Register. Months before the Show he began to hint broadly at a new low-priced edition of Packard's swank eights, super-eights and twin-sixes-but he kept his public guessing. Packard had dipped into...
Last week Mr. Macauley capped his word-of-mouth build-up by unveiling a brand new Model 120 with a straight-eight motor, the famed Packard lines and all the latest gadgets. Price: $980 to $1,095 F. O. B. Most noteworthy innovation was the independent front wheel assembly. Packard used exposed coil springs but added torque arms to assure wheel alignment...