Word: macchiatos
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...next time you find yourself with a little time to spare, trade your Starbucks grande macchiato for a Dunkin Donuts iced coffee, hop on the T and walk the Freedom Trail, or catch a free concert at the Hatch Shell. Go alone or with one friend, not as a part of an organization or program. Although it is not something shiny to put on your resume, leaving Harvard to explore New England is a conscious decision that we should all make at least once during our four years here...
...total is expected to double again this year. Whereas banks barely break even now on such business, McKinsey estimates by 2013, China's consumer credit card profits could hit $1.6 billion. Indeed, at a Shenzhen Starbucks, I watched as a young woman paid for her caramel macchiato with a Beijing Olympics-branded Visa, one of what seemed to be several cards she had in her wallet. We were just down the block, but Luohu's bustling cash trade seemed a universe away...
...Bobby, enchante." "Hey, it's me-America!" Ricky Bobby rams into Jean Girard's bumper. "You have made me spill my Macchiato...
...pink polo shirts with popped collars, cashmere sweaters, and belts with spouting whales on them. They also wear Madras Pants and loafers. Without irony. They can play rugby when asked. If they drink coffee (instead of a neat whiskey at bedtime), they go to Starbucks and order a Caramel Macchiato. HAP-Q: 999.9 (Highly available—they will marry you and subsequently have homosexual affairs).These three types are merely the most glaring forms of metrosexuality on the Harvard campus. Indeed, almost every Harvard male has incorporated some of the aesthetic. Even some math majors have foregone their Zelda...
Suzuki is exactly the type of customer the chain, based in Seattle, is counting on as it makes bolder--and potentially riskier--moves to add more music to its mix of high-margin macchiato and muffin sales. Besides hawking regular CDs and allying with XM Satellite Radio and other ventures, Starbucks has begun installing "media bars" in cafés in which customers can download songs and burn customized discs. So far, 45 stores in Seattle and Austin, Texas, have the units, and Starbucks plans to announce more by year's end. "[Music] is a big component of our overall strategy...