Word: macfadden
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Dates: during 1930-1939
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Publisher Bernarr Macfadden's feelings are hurt by any suggestion that he or any of his publications are pornographic. They are, says he, dedicated to good health, sound living, clean...
Shockheaded, Missouri-born Bernarr Macfadden, Manhattan physical culturist and body-love publisher, with his large family of daughters and 200 health pilgrims, traveled by special train last week from Manhattan to the foot of the Castle Crags, near Redding, northern California. They reached there on Mr. Macfadden's 62nd birthday. While the pilgrims watched, dignitaries of the Redding Chamber of Commerce disclosed a bronze plaque fixed to the central peak, and unveiled a $70,000 airplane beacon (which Mr. Macfadden had paid for). The plaque designated the mountain as Macfadden Peak (TIME, July 7) "in recogni- tion...
Another (unpublished) reason for the naming was the fact that for four years Mr. Macfadden has sent to California a trainload of money-spending sightseers...
...time, Skirting the borders of night, Scaling the face of the peak of dreams, We enter the region of light And, hastening on with eager intent, Arrive at the rainbow's end, And there uncover the pot of gold Buried deep in the heart of a friend. Macfadden is the name which the Chamber of Commerce of Redding, Calif, will bestow upon the central peak of the Castle Crags (near Mount Shasta) at a ceremony in August. The proposed dedication: "This peak is dedicated, by grateful fellow citizens, in recognition of the public citizenship of Bernarr Macfadden, apostle...
Newsstand clients wondered if "Bobby Jones on Golf," published by a subsidiary of Macfadden Publications Inc., was really written by Golfer Robert Tyre Jones himself. The manual, 112 pages long, contained more or less routine articles on the proper way to handle various clubs, how to correct common faults, "Tips for the Nervous Golfer," plentiful pictures (including Golfer Jones when young), a large volume of advertising. Investigation revealed that Golfer Jones had not employed a ghost, that he had originally sold the articles to Bell Features Syndicate, having patiently scrawled out his copy over weekends, to meet the regulation...