Word: macfadden
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Dates: during 1930-1939
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...More Than a Secretary" shows Jean Arthur in a rather futile effort to appear plain-looking as secretary to George Brent, who, as a sort of streamlined Bernarr MacFadden, publishes a health magazine. Mr. Brent is kept in condition by his Brooklyn masseur, Lionel Stander, who reaches new heights as a comedian in this production...
Captions under these pictorial features were written with an elementary terseness not unlike the style of the late great Arthur Brisbane (TIME, Jan. 4). Resulting journalistic tone throughout Look was reminiscent of the Hearst Sunday supplements, also of Bernarr Macfadden's dizzy, long-dead tabloid New York Evening Graphic...
Neither Hearst nor Macfadden was responsible for Look, but two young men of Iowa. Aided & abetted by his brother John, 33-year-old Gardner ("Mike") Cowles Jr. of the Des Moines Register and Tribune and Minneapolis Star had long been a publisher who knew how to put pictures together so well that he found it profitable to syndicate his layouts to other publishers. No magazine man. when Mike Cowles was smitten with the idea for Look, he talked it over with his Des Moines friend & neighbor Fred Bohen, president of Better Homes & Gardens and Successful Farming. Fred Bohen...
...that he got no farther than the gate: suspicious of his torrent of Spanish, the bomb-conscious guards summarily ejected him through the door. Thereafter the proud Colombian refused to have any dealing with Standard Oil of New Jersey. His concession was snapped up by Promoter Carl Kendriok MacFadden for his Carib Syndicate, Ltd., which kept a minority interest, sold the rest to Henry Latham Doherty's Cities Service...
Carib Syndicate's interest, now 21%, has furnished about the only continuity in the subsequent colorful Barco story. Promoter MacFadden has long since been out of the company. Oilman Doherty tired of jungle oil in 1926, sold out his majority interest to Andrew William Mellon's Gulf Oil Corp. Then the concession was canceled, litigated, finally granted anew. This year, with not a barrel of oil yet delivered from the fabulous concession, Mr. Mellon sold out to Texas Corp. and Socony-Vacuum for some $12,500,000 (TIME...