Word: macfadden
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Dates: during 1960-1969
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...nearly as good as his word. From seed, the Mirror bloomed in two weeks. It was a frank imitation of Captain Joseph Patterson's five-year-old Daily News, the U.S.'s first successful tabloid. But hardly had one copycat arisen when there was another: Bernarr Macfadden's Evening Graphic, a meretricious tabloid compounded of "composographs"-faked photographs, mostly of undraped women-and juicy crime...
...when Ernest V. Heyn, a troubleshooter from Macfadden Publications, was brought in to reinvigorate the Weekly, it had fallen behind This Week in both circulation (9,430,349 to 9,924,-115) and ad revenue ($12.5 million to $20.6 million). In seven years with Hearst, Heyn erased the Neanderthal look, added a dozen more Sunday papers and doubled the gross...