Word: macfadden
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...heal ulcers. There must be some advantages to eating properly. Septuagenarian Gayelord Hauser, who has been writing about health for almost 50 years, is still going strong. In fact, a number of such experts have proved durable. Carleton Fredericks, 62, still has a following as does Jonnie Lee MacFadden, widow of Physical Culturist Bernarr MacFadden...
SUSAN MORITZ MACFADDEN...
...result, Rags at its second-best, often explores the underbelly of the established culture it resents better than it extols the merits of the counter culture hanging over the Western horizon. Articles on Frederick Mellinger, Hollywood's successful purveyor of sexy underwear; MacFadden-Bartell Publishing, publishers of True Story, Photoplay, and True Confessions; and corporate dress codes, from Bonwit's to United Airlines to California's Jeans West; are often fascinating, despite their sometimes under-researched, often slightly censorious poses. At least Rags has a firm clinch on its enemies. And its rather foolish compulsion to overkill with a succession...
...nearly as good as his word. From seed, the Mirror bloomed in two weeks. It was a frank imitation of Captain Joseph Patterson's five-year-old Daily News, the U.S.'s first successful tabloid. But hardly had one copycat arisen when there was another: Bernarr Macfadden's Evening Graphic, a meretricious tabloid compounded of "composographs"-faked photographs, mostly of undraped women-and juicy crime...
...when Ernest V. Heyn, a troubleshooter from Macfadden Publications, was brought in to reinvigorate the Weekly, it had fallen behind This Week in both circulation (9,430,349 to 9,924,-115) and ad revenue ($12.5 million to $20.6 million). In seven years with Hearst, Heyn erased the Neanderthal look, added a dozen more Sunday papers and doubled the gross...