Word: macfadden
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Next to Bernarr Macfadden (who "retired" from Macfadden Publications last year) the best-known Macfadden name is Charles Fulton Oursler, high-priced editor of Liberty. Last week Editor Oursler too was out. Liberty's new editor is 58-year-old Sheppard Butler, who quit the same job when Macfadden bought Liberty from Cousins Joe Patterson and Bertie McCormick in 1931. Editor Oursler, busy with a novel and a play, kept mum about the reasons for his departure and his 10,000 shares of Macfadden stock (market price: $1.25 per share...
Onetime law clerk, piano salesman, magician and Baltimore reporter, Editor Oursler went to work for Macfadden in 1921, two weeks later was left in charge while Macfadden took a vacation. Thereafter Editor Oursler sat permanently on Macfadden's right. He shuffled staffs', set up and knocked down magazines, started that ill-fated and ill-smelling Macfadden tabloid, the New York Graphic...
...late, great Cyrus Hermann Kotzschmar Curtis, genius of the Satevepost, Ladies' Home Journal, etc. His empire-building had cost $42,000,000 and he had bought, started or swallowed eight newspapers with a combined peak circulation of 848,000. But, like Frank Munsey and Bernarr Macfadden, he never discovered what, besides pouring in money, makes a great newspaper tick...
When it had only a one-ocean fleet to man, the U.S. Navy was as stern as Bernarr Macfadden on the subject of physical condition, rejected 80% of its candidates for enlistment. With war in two oceans on its hands, the Navy has become more tolerant. Henceforth it will accept (and try to recondition) men with varicocele, hydrocele, deformed noses, hernia, hay fever...
Last week in Louisville, Joseph P. Wiegers, son-in-law of Bernarr Macfadden and Macfadden Publications chief of promotion-publicity was indicted for criminal conspiracy on charges of using a dictagraph to steal trade secrets. Most embarrassed U.S. publisher was Macfadden Publications (True Story, et al.), which last February ousted Bernarr Macfadden, promised to employ "new policies" after cleaning up a big watered-circulation scandal (TIME...