Word: macfadden
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...Fulton Oursler was founding the tabloid New York Graphic for Bernarr Macfadden. Through a vaudeville friend named Norman Frescott, Winchell met Oursler, whose poetry Winchell had been cheerfully rejecting from the Vaudeville News. Oursler said he thought the rejections showed good editorial judgment, hired Winchell for $100 a week to be the Graphic's theatre critic and conduct a column first called "Broadway Hearsay," later "Your Broadway and Mine." The first item was some verse by "W. W." entitled A Newspaper Poet's Love...
...Bernarr Macfadden's New York Daily Investment News was only five months old, but wisdom issued from its presses. It advised its readers: "Get out of the market, losses or no losses." The eternal credit that it gained by that advice did not save it from the hard times which descended upon it and Wall Street's three other financial dailies.* Not until 1935 did Mr. Macfadden heed his own good advice by selling the Investment News. Last week his successor, Haydock ("Eternal Optimist") Miller, followed Macfadden's precept and example by bowing the Investment News...
Last week, however, thrice-married W. H. ("Captain Billy") Fawcett of True Confessions and Bernarr Macfadden of True Story were doing plenty about it in one of the nastiest newsstand fights since the two were at each other's throats...
...True Confessions has been growing at a great rate for two years, pushing above the million mark. True Story has also grown, to 2,300,000, is a big Macfadden moneymaker. When it learned that Mr. Fawcett had managed a publicity tie-up with Paramount on Carole Lombard's picture True Confession, Mr. Macfadden's True Story looked briskly to its circulation laurels. True Confessions, with $15,000 spent in exploitation, ordered several hundred thousand more February copies than it had been selling, put them on sale December 24, six days early. But by last week Mr. Fawcett...
...fine state of agitation, True Confessions was trying to collect evidence that True Story has become too enthusiastic about what ordinarily passes as innocent trade practice. Mr. Macfadden's True Story has 265 boy sales organizers who double as field representatives to see that the magazine is properly displayed on newsstands. On its regular force True Confessions employs only about a dozen field representatives, having no boy sales organization. In a long message to wholesalers last week, True Confessions complained that "organizers have been covering up copies of True Confessions on the newsstands . . . and have . . . thrown them...