Word: macfadden
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...Nerts!", a crude imitation of Ballyhoo, is perpetrated by an obscure publisher in Manhattan. Slapstick, published by Harold Hersey, occasional associate of Bernarr ("Body-Love") Macfadden, is not itself an imitation, but a successor to Tickle-Me-Too (also Kersey's). TIME makes no attempt to report the contents of these smutsheets since an accurate report would necessitate reprinting the unprintable...
Reichers v. Hawks. In Publisher Bernarr Macfadden's low-wing Lockheed Golden Eagle, Pilot Lou Reichers roared from Newark, N. J. to Havana in 6 hr. 41 min., beating Capt. Hawk's record of last July...
First to ape Ballyhoo was Hullabaloo, published by George T. Delacorte Jr. (who also publishes Ballyhoo) in a halfhearted effort to forestall real competition (TIME, Nov. 16). Next came a disorderly little magazine called Tickle-Me-Too, published by Harold Hersey, who publishes magazines for Bernarr Macfadden, who had engaged in a bitter quarrel with Publisher Delacorte. Tickle-Me-Too was so inferior that Publisher Hersey promptly killed it (but in a few weeks he will offer another called Slapstick). Last week newsstands were dotted with Hooey...
...swank Hotel St. Regis last week on one of his periodical visits to Manhattan, the Fawcetts were implored by large independent distributors of magazines to publish a competitor to Ballyhoo, which is circulated solely by American News Co. At first they demurred, until they heard that Bernarr Macfadden was about to enter the lists. Then, because it promised to be a free-for-all and not a private Fawcett v. Delacorte feud, the Fawcetts decided upon Hooey. First issue of 400,000 copies appeared to be a sellout. The first issue of any such publication might sell well, especially with...
...Bernarr Macfadden, wife of the publisher, in Manhattan, of nervous collapse suffered in a theatre; Prince Kemaleddine Hussein of Egypt, explorer and big game hunter, in the American Hospital, Cairo, following amputation of a leg; Morris Gest, theatrical producer, in Jamesburg, N. J., of a nervous collapse partially induced by grief over the death of his father-in-law, David Belasco; Cinemactor Tom Mix in Hollywood, of peritonitis following operation upon a ruptured appendix; Premier Ismet Pasha of Turkey, in Istanbul, of injuries suffered in an automobile crash ; Yale Footballer Albie Booth, in New Haven, of pleurisy; William Reynolds...