Word: macfadden
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Published by famed Bernarr Macfadden (pink tabloid Graphic, lurid confessional magazines), the new daily - New York Daily Investment News - described itself as designed to "help the public understand Wall Street." When the Investment News was first announced (TIME, April 8), many a scoffer wondered how Publisher Macfadden, previously more interested in short skirts than in short selling, in swimming pools rather than in stock pools, could successfully turn to the Facts of Finance from the Facts of Life. Yet well was the transition made. There is no sex in the Investment News. There are no cosmographs. It is a tabloid...
...greatest difference between Investment News and the more conservative financial papers is in the Macfadden publication's willingness to give specific tips on specified stocks. Thus in one day's issue, there was definite bull advice on International Business Machines (headed for the 200 mark), on General Electric (may split 4 for 1), Baltimore & Ohio (earnings may be $15 a share this year), and on many another stock. There was also definite bear counsel on Public Service of New Jersey (priced too high), American Power & Light (why buy stocks at their high?), Wright Aero (headed for lower levels...
...that has been written about Publisher Macfadden, he has seldom been credited for his undeniable talent for discovering and reaching new publishing markets. There were physical culturists before him, but not many physical culturists who succeeded in getting the man on the street to read about physical culture. In his group of confessional periodicals, typified by True Stories, he has reached down into an obscure stratum of society and found more than two million men and women who previously read few. if any, magazines. His tabloid Graphic, though not first in its field, out-tabloided the other tabloids and found...
...Bernarr Macfadden...
...suggested indicting Publisher Macfadden...