Word: macfadden
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...footnote on your gymnastic and unfailingly interesting letters page in TIME, Sept. 26 you reprove† Subscriber A. F. Higgins for inquiring about "Bernard" Macfadden. You point out that this publisher and physical culture bug spells his name "Bernarr." You know pretty nearly everything. Where did he get that nobby name...
...Bernarr Macfadden was christened Bernard A. He dropped the final "D" from his first name because "Bernarr," unusual, catches the curiosity of readers such as Dean Slade Miles. Many public folk, particularly actresses, alter names thus, on the theory that they stick easier in the public mind...
Bernarrd† MacFadden and his "PornoGraphic" at its best (or worst) which has frequently received sharp thrusts from 'Holier than Thou' TIME could not have printed a spicier morsel than the "invidious passages" from Potiphar's Wife...
...after the Sacco-Vanzetti execution the Evening Graphic, gum-chewers' sheetlet published in Manhattan by Bernarr Macfadden, blazed on the newsstands with a huge headline...
...illustration, a composite, falsified photograph of the type which Bernarr Macfadden's hireling's paste together, showed Warren Badenock kneeling in a cathedral-like room. His hands were clasped unctuously, and on his face was an arch and radiant expression. Above him, with right hand upraised, stood his father, austere, sanctimonious...