Word: macfadden
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Millionaire Bernarr Macfadden, publisher of twelve magazines? and of the New York Evening Graphic, gum-chewers' supreme-de-fruit, watches as a zoo-man watches his charges that hydra-headed amphibian, the Public. He knows the meat upon which this beast and upon which he, Macfadden, may grow great together. Hence, when he saw people everywhere, in lowly hovels, in the great homes which he himself frequents, racking their brains over small squares of paper charted in black and white squares which gaped to be filled in, horizontally and vertically, with words of Egyptian, European and native derivation...
...Bronx (Borough of New York City north of the Borough of Manhattan) is published a sheet less widely known than the Graphic, "but held in esteem by its readers. It is the Bronx Home News. Its editors are enterprising. They read of Macfadden's contest. They knew that innumerable Graphic readers were doing likewise. They knew that these readers would puzzle long to fill in the checkered squares and would appreciate any information that would help them in so doing. Every evening, the editors of the Bronx Home News studied the Graphic puzzles. Every morning they published, for the enlightenment...
Into the offices of the Graphic began to pour solutions of surprising excellence. Judges shook their heads, astonished. Publisher Macfadden read a copy of the Home News, muttered, growled. Someone, he saw, was feeding his animal, the Public, between meals. He instructed his counsel to appeal for an injunction restraining the Home News from publishing answers. "Unfair solicitation of the customers and circulation of the Graphic." That was what Lawyer Schultz of the Graphic called the behavior of the editors of the Home News...
...became purely a fiction magazine. Evidently the crusading was felt to be not the strongest selling feature of Hearst's International, for, though ax-grinding continued, bolstered by "human interest" features ranging in tenor from the earnest optimism of the American Magazine to the flatulent body-worship of the Macfadden publications, the emphasis was more than ever on fiction. Last year, Norman Hapgood, widely known through his associations with Collier's and Harper's, was put in charge as editor; but, in spite of this, the International has not had the steady growth of its pure-fiction relative, the Cosmopolitan...
...Macfadden himself in various stages of undress...