Word: macfadden
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...whittle away proud flesh, so the American Medical Association has whetted the policy of Hygeia, its monthly instrument for the interpretation of modern medicine to the lay public, and begun whittling at an unhealthy protuberance in the publishing field, namely, Physical Culture, a monthly magazine published by one Bernarr Macfadden (TIME, June 4, 1923; July 14, Sept. 22). The November issue of Hygeia carried "the first of a series of articles . . . discussing the manner in which the hope of relief from suffering and disease is exploited by the promoters of peculiar cults and fads...
...Editorially, Physical Culture is devoted to fantastic and bizarre fads and the exploitation of Bernarr Macfadden. Every issue reeks with sex appeal. The Detroit Saturday Night has described Macfadden as 'the bare torso king and the description is apropos...
...cover design is that of a woman in as little clothing as the law allows, so disporting herself as to show a maximum amount of nudity compatible with retention of second-class mailing privileges. Within the cover one finds the same theme played up. ... Nor is the male neglected. Macfadden himself in various stages of undress, and various other supermen with little on but a surcingle doubtless attract many quarters? from girls and women who feel the biologic urge...
Physical Culture and other Macfadden publications are abhorred in many quarters for their execrable taste and blatant hypocrisy. But the prime motive of the attack upon Physical Culture by the American Medical Association was to prevent the dissemination of what the Association feels to be outrageously fallacious and dangerous medical misinformation. Hygcia's article, to which the attention of the medical profession was called editorially in the Oct. 25 issue of the Association's Journal, concentrated chiefly upon the advertising pages of Physical Culture, citing numerous nostrums there offered which the Medical Association declared to be positively fraudulent. Hygeia reproduced...
Publisher-Priest Macfadden's lat est contribution...