Word: macfaddens
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Dates: during 1930-1939
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Reichers v. Hawks. In Publisher Bernarr Macfadden's low-wing Lockheed Golden Eagle, Pilot Lou Reichers roared from Newark, N. J. to Havana in 6 hr. 41 min., beating Capt. Hawk's record of last July...
First to ape Ballyhoo was Hullabaloo, published by George T. Delacorte Jr. (who also publishes Ballyhoo) in a halfhearted effort to forestall real competition (TIME, Nov. 16). Next came a disorderly little magazine called Tickle-Me-Too, published by Harold Hersey, who publishes magazines for Bernarr Macfadden, who had engaged in a bitter quarrel with Publisher Delacorte. Tickle-Me-Too was so inferior that Publisher Hersey promptly killed it (but in a few weeks he will offer another called Slapstick). Last week newsstands were dotted with Hooey...
...Bernarr Macfadden, wife of the publisher, in Manhattan, of nervous collapse suffered in a theatre; Prince Kemaleddine Hussein of Egypt, explorer and big game hunter, in the American Hospital, Cairo, following amputation of a leg; Morris Gest, theatrical producer, in Jamesburg, N. J., of a nervous collapse partially induced by grief over the death of his father-in-law, David Belasco; Cinemactor Tom Mix in Hollywood, of peritonitis following operation upon a ruptured appendix; Premier Ismet Pasha of Turkey, in Istanbul, of injuries suffered in an automobile crash ; Yale Footballer Albie Booth, in New Haven, of pleurisy; William Reynolds...
Cyrus Hermann Kotzschmar Curtis' New York Evening Post has long been anything but robust. In the past year its circulation slipped from 102,632 (smallest in Manhattan) to 100,833. Down went its advertising lineage until only Macfadden's tabloid pornographic ranked below it.* The men at the Post have worked valiantly to keep up with their lusty competitors, the Sun and World-Telegram. (Hearst's Journal, "America's Greatest Evening Newspaper," is for a different class of reader.) They advertised heavily the able writings on Russia of Correspondent Hubert Renfro Knickerbocker. They reproduced facsimilies...
Publisher Delacorte had been having trouble with Publisher Bernarr Macfadden because four months ago he brought out My Story, an unsuccessful 10^ confession magazine patterned closely after Macfadden's successful 25^ True Story. Macfadden sued. When the fight was at its hot test Publisher Delacorte heard that Publisher Macfadden was plotting to rush into circulation a magazine called Hullabaloo in order to wrest from Delacorte (by publication) the copyright to the title. The suit was settled out of court last week with Publisher Delacorte withdrawing My Story. Ostensibly, hostilities were over; but to make sure, Publisher Delacorte released Hullabaloo earlier...